As a design agency, it is important to stay up-to-date with the new practices in the digital world. In this article, Forbes breaks down why it is crucial to have a strong social media presence as a business. And this answer is directed to all of our clients who ask this very question — every single day.

Here are the stats:

  • 5.2 billion of us now have phones globally
  • 4.5 billion are connected to the internet
  • 3.8 billion are active social media users

“That 3.8 billion is 49% of the planet’s population, and it grew 9% over the past year. That means it’s extremely likely that sometime this calendar year, more than half of all of us will be active social media users.” – Forbes

That can be both scary but really it is quite amazing!

What does this mean to you? Well, almost half of the population lives on the internet and if you don’t have a strong social media presence, then you lack that point of engagement to make the connection/sale.

The social media world is changing. The question that we’re asking right now is, what exactly is your business doing during these changes?

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