In the full article, they offer advice on how to create engaging social media captions and also give an explanation as to why these strategies are so successful.

Here are the 15 simplified: 


1. Remember The KISS Principle

2. Be Authentic, Keep Things Real

3. Say More With Less

4. Take Inspiration From Industry Leaders

5. Include A Question In Your Caption

6. Be Genuine, Honest And Personal

7. Add In Some Humor

8. Don’t Oversell

9. Foster Connection

10. Keep ‘Em Guessing

11. Leverage Employee Insights

12. Address Your Community Directly

13. Hire Your Followers

14. Pay Attention And Aim To Be Relevant

15. Back Up Click-bait Headlines With Quality Content

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