Creating a fun, playful, contemporary icon that would serve as this new restaurant’s brand was the overall goal. After studying the menu, it was clear that the cuisine was approached in an expressive way. We were sure to bring this style into the brand itself. Certain details and ingredients were unexpectedly woven into the fabric of the menu. We created a beet for the icon; it’s gestural roots creating a stylized texture. A scripted typeface further created this visual identity. Earthy, vibrant and full of joie de vivre. We then brought the newly designed brand into a suite of nicely designed menus highlighting their mouth watering cuisine. We created high-end menus for brunch, lunch, dinner and bar fare. This project included custom graphic design, as well as the editing of content to ensure that the final menus were sparkling.