Just Jane Vacation Rentals
Just Jane Vacation Rentals based out of sunny Fort Lauderdale hired our boutique to guide a thoughtful rebrand and web redesign process. We created a unique brand design that conjures up the feeling nostalgia and serene swimming pools. We chose a typeface that carries a ton of character and since it is in lowercase, it feels much more relaxed and accessible. The website weaves together lots of vacation-centric imagery of dreamy palm trees and calm sapphire pool surfaces, but also has a ton of bells and whistles. A vacationer can pick between two lovely properties and can book easily on the site, eliminating the need for third-party booking sites. This is a great way to maintain a consistent brand experience and align viewers with their dream vacation. We had such a great time collaborating with Jane!