Doug’s Day Diner
The Colorado-based restaurant chain hired us to create their brand. It needed to have a personality nestled within “Colorado”, so we created a design that enveloped those iconic peaks. The handwritten typeface helped communicate the casual, fun and friendly style of this restaurant. Everything on the menu is homemade, so it was important to have that element expressed within the visual. We brought the logo through to all menus and marketing pieces for a consistent and playful look.